Christine Parkhill, CCO of Just Slots
Hi, I'm Christine Parkhill, Chief Commercial Officer at Just Slots. We’re a gaming software development company powered by genuine industry experts, focused on delivering meaningful value to the broader gaming ecosystem.
When we were first starting out as a startup, establishing our identity and presence was crucial. That's why we partnered with Started PR early on in our journey, and they've played a key role in our success ever since.
Why PR Was Essential from the Beginning
As a startup, presenting our business clearly and confidently was vital. Started PR created a tailored media kit for us early on, which proved invaluable. This resource not only helped us internally articulate our brand but also enabled us to establish our 'public identity'—clarifying who we were, what we stood for, and the unique value we offered to the market.
Turning Visibility into Valuable Deals
Two significant highlights from our collaboration with Started PR were the media stories covering our partnerships with Yolo Investments and Stake. These pieces generated substantial industry buzz and brought tangible business opportunities. The visibility we gained from these articles directly translated into new connections, resulting in valuable deals and partnerships that accelerated our growth.
Building Thought Leadership
The team at Started PR expertly positioned us as thought leaders within our space, creating new opportunities to engage with individuals and organisations we'd never previously interacted with. Through insightful articles and strategic content placements, we've had brand-new industry figures proactively reaching out to us. These thought leadership activities have genuinely expanded our network and influence within the gaming industry.
Connecting Through Industry Events
Beyond media coverage, Started PR helped us maximise the value of industry events. Meeting key industry professionals at trade shows and conferences has been instrumental in building deeper connections and expanding our reach. The groundwork laid by PR made these interactions far more productive, allowing us to leverage our growing industry reputation into meaningful relationships.
Advice for Startups Considering PR
1. Embrace PR early. Clearly articulating who you are and your unique market value early on sets the stage for sustained growth.
2. Leverage thought leadership strategically. PR isn't just about press releases—it's about positioning your expertise to open doors you didn’t even know existed.
3. Value industry visibility. Building connections at industry events is significantly easier when PR has paved the way.
Why I Recommend Started PR
If you’re a startup looking to establish your identity, build valuable connections, and turn visibility into real business outcomes, Started PR is the ideal partner. Their strategic guidance, industry insight, and proactive approach have consistently delivered meaningful, measurable value for Just Slots.
Working closely with the Started PR team has been transformative, helping us not just tell our story—but also ensuring it’s heard by the right audience, at the right time.